Amazing things happen when purpose drives your business

There’s a lot of talk about purpose these days and it seems like the ‘new fad’. I believe it is actually the new paradigm and we are on its tipping point. Society has evolved so much over the past few years, expectations have shifted, employees, consumers, stakeholders alike expect more of organizations in terms of […]

Make Purpose Your Business*

Purpose is the essence of what gives substantive meaning to why we deliberately choose to do the work we do. This isn’t about strategy. And, it sure isn’t about putting profits ahead of purpose. In fact, defining the purpose of your business drives its financial well-being because it inspires people to bring forth the very […]