What’s really holding teams back during brainstorming sessions—and how can we break through the bottleneck?
Brainstorming is essential when leading teams through change because it creates a collaborative space where diverse perspectives can surface. As familiar processes are challenged and new paths need to be forged, brainstorming helps unlock creative thinking and collective problem-solving. It also fosters a sense of ownership and engagement, giving team members a voice in shaping the way forward—something that’s especially vital when navigating uncertainty. Of course, that’s if brainstorming actually works and isn’t a struggle. In this episode of Papillon MDC’s “Let’s Rumble” leadership podcast, Stefano Di Lollo—VP of Leadership Development & Innovation at Papillon MDC—and Jennifer Neveu—Director of Marketing and Product Development at Masdel Inc—team up as their notoriously creative duo to unpack why brainstorming often falls flat in organizations, despite being a buzzword and a standard go-to in workplace culture.
Show Notes:
Alex F. Osborn – “The Father of Brainstorming”
Alex F. Osborn- Co-founder of “The Centre for Applied Imagination“
Alex F. Osborn’s 1953 classic book “Applied Imagination: Principles and Procedures of Creative Thinking”
Language : English
ISBN-10 : 0023895209
ISBN-13 : 978-0023895203
